Advanced Excel
Advanced Excel refers to features and functions of Microsoft Excel tool which helps the user to perform complex and enormous calculations, processing on the large amount of information, performing data analysis, better representation of knowledge, etc.
Career Scope of Advanced Excel:
Nowadays within the ardent work environment, companies must befits the low-cost efficient mechanism, managing data of companies, daily transactions and then on. Within the preceding situation, Excel helps us in sorting data, doing a calculation with the desirable result. By utilizing Excel our time will save and it makes our work easy. This great application is learned by Kids, Housewives, Professionals and then on. There’s demand for qualified professional in job markets. Students can add offices and MNC companies. After completing the excel training you may get job opportunities in numerous sectors. There are many institutes offering.
MS Excel has many advantages to those that are working with multinational companies utilizing different advanced excel formulas and functions while preparing ready MIS reports for his or her organizations. Excel is widely wont to make financial statements, and other forms of financial reports, for instance, budget, forecast, ratio analysis, financial modeling, business scenario and various other reports. MS Excel users round the globe utilize this program effectively by creating many workbooks, preparing complicated reports that contain various links between workbooks briefly using formulas, MIS reports like balance sheets, profit and loss account & balance.
Job Opportunities:
The demand for Skilled MIS professionals is growing rapidly. Especially in India, the requirement for these abilities is on the hike and more MNC companies require professionals who can contribute to the globe of analytics. The subsequent job profiles are the foremost.
Digital Marketing
Digital marketing refers to the use of digital channels, such as search engines, social media, email, mobile apps, and websites, to promote products, services, or brands. Digital marketing techniques are aimed at reaching a target audience through online channels and creating engagement with them.
Some common digital marketing techniques include search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, content marketing, affiliate marketing, and influencer marketing.
Digital marketing is popular because it offers businesses the ability to reach a global audience with relatively low costs compared to traditional marketing channels. Additionally, digital marketing offers measurable results, allowing businesses to track the effectiveness of their marketing efforts and adjust their strategies as needed.
As technology continues to evolve, digital marketing strategies will continue to change and adapt to new trends and innovations
Importance of digital marketing:
Digital marketing has become an essential part of marketing strategies for businesses of all sizes in the current era. With the increasing use of the internet and digital devices, more and more people are spending time online, and this presents a huge opportunity for businesses to reach and engage with their target audience.
Digital marketing offers a wide range of channels and tools that businesses can use to promote their products or services, build their brand, and connect with their customers. These include social media marketing, search engine optimization (SEO), email marketing, content marketing, and many others.In addition to providing access to a larger audience, digital marketing also offers several other advantages over traditional marketing channels. It is typically more cost-effective, allows for better targeting and personalization, provides more measurable results, and offers greater flexibility and adaptability.
Overall, digital marketing has become a critical component of modern business strategies, and it is likely to become even more important in the years to come as the digital landscape continues to evolve.
Career opportunities of digital marketing:
Digital marketing is a rapidly growing field with a variety of career opportunities. Here are some of the most popular career paths in digital marketing:
Digital Marketing Manager:
Digital Marketing Managers are responsible for developing and implementing a company's digital marketing strategy. They oversee the creation of content for websites, social media platforms, and email campaigns. They also manage digital advertising campaigns and analyze data to measure the success of these campaigns.
SEO Specialist:
Search Engine Optimization (SEO) Specialists work to improve a website's ranking on search engines like Google. They optimize website content and design to increase visibility and drive traffic to the website.
Social Media Manager:
Social Media Managers create and execute social media strategies for businesses. They manage social media accounts, create content, engage with customers, and analyze data to measure the success of social media campaigns.
Content Marketing Manager:
Content Marketing Managers develop and oversee content marketing strategies for businesses. They create and distribute content across multiple channels, including websites, social media, and email marketing campaigns.
Digital Advertising Manager:
Digital Advertising Managers create and manage online advertising campaigns for businesses. They work with platforms like Google Ads, Face book Ads, and LinkedIn Ads to create and target ads to specific audiences.
Email Marketing Manager:
Email Marketing Managers create and manage email marketing campaigns for businesses. They design email templates, create content, and analyze data to measure the success of email campaigns.
Web Analytics Manager:
Web Analytics Managers analyze website and digital marketing data to measure the success of campaigns and identify areas for improvement. They use tools like Google Analytics to track website traffic, user behavior, and conversions.
These are just a few examples of the many career paths available in digital marketing. As technology continues to advance, there will likely be even more opportunities for professionals in this field.
How Digital Marketing helps to students:
Digital marketing can help students in several ways:
Career Opportunities:
Digital marketing is one of the fastest-growing industries in the world. With the increasing demand for digital marketing professionals, students can find plenty of job opportunities in this field. By learning digital marketing skills, students can increase their chances of finding a job in the marketing industry.
Enhance Creativity:
Digital marketing requires a lot of creativity. By learning digital marketing, students can develop their creative skills and come up with unique marketing strategies that can help businesses stand out from their competitors.
Develop Entrepreneurial Skills:
Digital marketing is an essential component of starting and running a successful business. By learning digital marketing, students can develop entrepreneurial skills, such as understanding market trends, identifying target audiences, and developing effective marketing strategies.
Improve Communication Skills:
Digital marketing involves a lot of communication, both written and verbal. By learning digital marketing, students can improve their communication skills and learn how to create persuasive content that resonates with their target audience.
Learn Data Analysis:
Digital marketing involves analyzing data to measure the success of marketing campaigns. By learning digital marketing, students can develop data analysis skills and learn how to interpret data to make informed marketing decisions.
Build a Personal Brand:
Digital marketing can also help students build their personal brand. By learning how to create and promote content online, students can showcase their skills, knowledge, and expertise in a particular area, which can help them stand out from other candidates when applying for jobs or internships.
Overall, digital marketing can help students develop essential skills that can benefit them in their future careers, whether they decide to work in marketing or start their own business.
Digital marketing refers to the use of various digital channels and technologies to promote products, services, or brands. Some of the most common channels used in digital marketing include search engines, social media platforms, email, mobile apps, and websites.
One of the key advantages of digital marketing is its ability to target specific audiences and track the effectiveness of campaigns in real-time. This allows marketers to adjust their strategies and optimize their efforts for maximum impact.
Some of the most common strategies used in digital marketing include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, and content marketing. Each of these strategies involves unique tactics and techniques that are designed to reach and engage audiences through digital channels.
Overall, digital marketing has become an increasingly important part of modern marketing strategies, as more and more consumers turn to digital channels to research and purchase products and services.
Name of the Convenor: Anil Murthy V
Python
Python could be a popular general purpose programming language used for both large and small-scale applications. With Python, you'll discover the way to bridge web development and data analytics Python may be a high-level, interpreted, interactive and object-oriented scripting language. Python is intended to be highly readable. It uses English keywords frequently where as other languages use punctuation, and it's fewer syntactical constructions than other languages.
Python Features
Python Career Opportunities
Python could be a popular general purpose programming language used for both large and small-scale applications. With Python, you'll discover the way to bridge web development and data analytics Python may be a high-level, interpreted, interactive and object-oriented scripting language. Python is intended to be highly readable. It uses English keywords frequently where as other languages use punctuation, and it's fewer syntactical constructions than other languages.
Python developer:
This is one of the most direct jobs that you can expect to land after acquiring this skill. What does a Python developer do? Here are a few key responsibilities:
Data analyst:
This is a really interesting opportunity. it's especially for those that like working with huge amounts of information and finding meaning therein data. These companies are searching for people skilled in Python because Pandas, SciPy, and other Python libraries are available very handy in accomplishing this task.
Product manager:
Product managers have a really important role to play when it involves helping businesses to know the market and why building one product are better than building another. They study the market, research for brand spanking new features associated with a selected product or category, and advocate the building of certain products with facts. Data could be a vital a part of the work they are doing.
Machine learning engineer:
Machine learning engineers act as critical members of the data science team. Their tasks involve researching, building, and designing the artificial intelligence responsible for machine learning and maintaining and improving existing artificial intelligence systems.
Tally Certificate Courses
Department of Commerce and Management has provided certification course in tally ERP.9 for 4th semester and 2nd semester BCOM/BBA students. Tally ERP.9 is an enterprise resource planning software developed by tally solution private limited, Bangalore. Its supports and handles accounting, management, payroll, banking and many such requirements of the businesses and supports all day to day processes from recording invoices to generating various MIS reports. The course intention is to upgrade the students in the field of accounting software which have more demand in present era in today’s corporate world. The course explains maintenance of ledger accounts, trial balance and profit or loss, GST, stock or Inventory of small and large turnover firms.
Prof. Rashmi
Tally Prime
Course Overview
Tally prime is the latest software of the tally solution after tally erp 9. Tally prime will offer you the before feature of tally with new look and feel which will amaze your overall tally experience as a user. The course will help you to learn.
Course Topics
SAP
SAP is software, and its abbreviation is Systems, Applications & Products in the data processing. A German Company launched this SAP software, and initially, it was called System Analysis Program Development. Many of us are unclear about the pronunciation, it is how we need to pronounce - S.A.P. The company successfully made a mark in 180 countries, including small and medium-sized.
SAP used for:
As discussed earlier, it provides software and business solutions for companies. SAP does the integration of the core functions of the company. SAP is not limited to any one of the areas of the functioning systems of a company, so it has its mark in all areas such as finance, human resource, sales, marketing, production, material management, and what not everything. SAP enables companies to accelerate the data from one functional area to another area and brings it under one umbrella.
The data of all these branches in a company is effectively automated and kept ready for employers, clients, and customer usage. In due course, it leads to data flow for the company. SAP sells ERP (Enterprise Resource Planning) software to companies to streamline and centralise the data. SAP provides optimised solutions and cloud computing options for companies.